2. The persuasive package
persuasion begins with your image, the right image can strengthen any persuasive tactic from body language to linguistic cues.
Just think about this, you walk into a store looking to buy something expensive a salesperson walks up to you but they’re wearing sweatpants and flip-flops, their hair is unkempt and they’ve got stains on their shirt.
No matter how knowledgeable this person is their image undermines, their influence people want the entire persuasive package extensive knowledge, likable charm, and a strong image.
People are much more likely to believe you if you have all three, that’s why FBI agents take care of their image they work out they dress in suits they’re careful with their gestures, and actively refine their language, these changes create a stronger package and more persuasive power.
